CALGARY – Hockey is unquestionably king of Canada’s sporting fan base. But Ultimate Fighting Championship is gaining traction as the country’s fourth-most popular sports entity, officials say.
“Right now, the UFC and (mixed martial arts) rank No. 4 in Canada behind the NHL, which is no surprise, the NFL and the CFL,” says Tom Wright, director of Canadian operations for Las Vegas-based UFC.
The results are according to a study tabulated by the Canadian polling firm CROP and presented to UFC officials one week ago.