When UFC president Dana White took the helm of the then-fledgling fight
promotion in 2001, the thought of the brash Bostonian hobnobbing with
the Queen of Jordan and U.S. Secretary of the Treasury seemed about as
likely as the UFC becoming the king of pay-per-view programming.
Yet somehow, in just nine short years, both have become a reality.
The pay-per-view figures have reached a fever pitch in recent years following the success of “The Ultimate Fighter.” The hobnobbing came courtesy of a role at the Microsoft CEO Summit 2010, where White served as a
featured speaker.
