Starting in 2012, UFC parent company Zuffa and Showtime Networks are
wiping the slate virtually clean and rebranding a promotion that was
until recently thought to be dying.
The companies today announced a new broadcast partnership they hope will
not only revive Strikeforce in the coming year but bring it to parity
with the UFC as the industry-leader continues to beef up its 2012
schedule.
“This thing is dialed in perfectly now for success,” UFC president Dana
White told MMAjunkie.com. “When we had the
Challengers series and all these other fights that had to be done, the
thing was set up to fail.”