Filed under: MMA Media Watch, Strikeforce, MMA Video Games, FanHouse Exclusive, News
After appearing on The MMA Hour in August, it seemed inevitable that Paul Heyman, the former owner of Extreme Championship Wrestling and long-time wrestling personality, would eventually find his way into the world of mixed martial arts.
Heyman sounded too excited when talking about the sport and too jaded when talking about wrestling not to.
Less than two months later, the 45-year-old native of New York has officially crossed over.
Heyman’s production company, Looking for Larry, which he co-owns along with Mitchell Stuart, opened an advertising department last month. Their first client? EA Sports MMA.
“This was not a coincidence,” Heyman told MMA Fighting. “I mean, could they have come to me and wanted me do their boxing game with Manny Pacquiao? Yes, they could have. Or the Madden game? Or the NHL game? I would love to do the Tiger Woods game, and I’m going to have the balls to pitch it off of the quality of the work that we did in the MMA game. I’m certainly going to pitch, ‘Hey, give me the Tiger Woods. Let me work with other personalities; I’ll bring their personalities out in a manner that you haven’t seen before.'”