Josh Koscheck‘s appearance on ESP
N Wednesday morning was a good example of the right way for a fighter to sell his upcoming fight to an audience that might be on the fence about watching it, as he promised in a SportsCenter interview to deliver the kind of exciting finish that casual fans are hoping to see when they decide whether to buy a pay-per-view.
“I believe that I’m going to win this fight,” Koscheck said. “I’m going to knock Georges St. Pierre out, either in Round 2 or 3.”
Koscheck has spent plenty of time talking to the MMA media in the lead-up to this fight, but those interviews aren’t as important to the UFC’s bottom line: If you’re an MMA fan, you’re going to buy UFC 124 whether you see a Koscheck interview or not. Much more important is the kind of interview like Koscheck had on SportsCenter, where he was talking to fans who don’t regularly watch the UFC.