Photo via UFC.com
UFC’S THE ULTIMATE FIGHTER® REALITY SHOW MOVES TO FX WITH NEW LIVE FORMAT
UFC® BANTAMWEIGHT CHAMPION DOMINICK CRUZ AND URIJAH FABER TO SERVE AS COACHES ON UPCOMING SEASON OF THE ULTIMATE FIGHTER® LIVE ON FX
New Season Debuts on Friday, March 9
Press Release – Las Vegas, NV (USA) – The Ultimate Fighting Championship® announced today that The Ultimate Fighter®, the longest-running sports reality show on television, is moving to FX this March with an exciting, new live format.
The Ultimate Fighter® LIVE debuts on Friday, March 9 as part of a two-hour season premiere beginning at 9 p.m. ET/PT. The show will then air for one hour at 10 p.m. ET/PT every Friday for 13 weeks on FX. UFC® bantamweight champion Dominick Cruz and “The California Kid” Urijah Faber will serve as coaches on the upcoming season, with lightweight and welterweight contestants competing for two, six-figure UFC contracts.
This past Saturday, The Ultimate Fighter® concluded its run on SPIKE TV as 2.5 million viewers tuned in to watch the season 14 finale headlined by Michael Bisping battling Jason “Mayhem” Miller in a middleweight contest. The event was the highest rated and most watched TUF Finale since TUF 10 in 2009, and was the No. 1 program on cable among M18-49 and M18-34 (No. 2 in A18-49). In addition, season 14 was up +121 percent with A18-34 compared to the previous season. The strong ratings prove that the show has tremendous momentum heading into its highly anticipated arrival on FX.
“We’re producing ground-breaking television with The Ultimate Fighter LIVE and we can’t wait to kick this season off with FX in March,” UFC President Dana White said. “It’s going to be can’t-miss TV. Dominick Cruz and Urijah Faber are two incredible personalities who also happen to be two of the best fighters in the world. They genuinely dislike each other and I expect this to make for the best season yet.”
“We believe that Dana and Lorenzo (Fertitta), along with Executive Producer Craig Piligian, have come up with exciting new changes to the format of The Ultimate Fighter that will expand and grow the series,” said Chuck Saftler, Executive Vice President, FX Networks. “The fact that the fights at the end of each episode will now be televised live is certain to create a sense of urgency for UFC fans. Furthermore, the move of TUF to Friday nights will provide a great ratings boost to the network.”
The rivalry between coaches Cruz and Faber dates back to March 2007, when Faber handed Cruz his first and only professional loss in a 145-pound bout. The 26-year-old Cruz avenged that loss this past July, defeating Faber by unanimous decision to retain the bantamweight crown in a Fight of the Year candidate. With the series now even, Cruz and Faber look to settle the score as TUF coaches, followed by a title fight in mid-2012 inside the Octagon®.
Undefeated at 9-0 since dropping to bantamweight in 2008, San Diego’s Cruz (19-1) has surged to the top of the division thanks to unorthodox striking, tremendous cardio, and aggressive wrestling. Owner of wins over the likes of Faber, Demetrious Johnson, Scott Jorgensen, Joseph Benavidez (twice), and Brian Bowles, “The Dominator” has long sought an opportunity to serve as coach on The Ultimate Fighter®. The chance to coach opposite his longtime rival makes the opportunity that much sweeter.
“Anyone who knows me knows that I’m a gym rat and love learning and teaching mixed martial arts,” Cruz, who trains at Alliance MMA in San Diego, said. “This is a dream come true. To get a chance to coach TUF and beat Faber again is all the motivation I need. This is going to be an insane season of The Ultimate Fighter.”
Sacramento’s Faber cemented his place as a pioneer in the lighter weight divisions after holding the WEC featherweight title for a span of over two years from 2006-2008. Boasting victories over the likes of Cruz, Jeff Curran and Jens Pulver at 145-pounds, “The California Kid” dropped to his more natural weight class of 135-pounds in November 2010 in search of his second world title. He’s since been on a tear, most recently submitting former champion Bowles at UFC® 139.
Now, the 32-year-old turns his attention to another one of his passions – coaching.
“I can’t wait to be the next coach on The Ultimate Fighter,” Faber, whose gym in Sacramento has helped produce UFC stars Benavidez, Chad Mendes and Danny Castillo, said. “I am looking forward to mentoring a bunch of hungry and talented fighters. The new cast needs to be ready to work hard and learn! Having Dominick coach on the opposite side couldn’t be more perfect. I’m not too thrilled about being in each other’s space for an extended period of time, as I am sure we are going to get on each other’s nerves. But I can’t wait to mentally beat him up as a coach, and then literally beat him up in the cage and swipe that UFC strap.”
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world’s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. UFC content is distributed commercially through Joe Hand Promotions in the U.S. In 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC’s signature weekly reality TV show, debuts on FX. Globally, UFC programming is broadcast in over 149 countries and territories, reaching a half a billion homes worldwide, in 20 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 400,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.7 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.