Irish retail giant Musgrave are the latest company to distance themselves from UFC star Conor McGregor following the recent verdict of his sexual assault civil case. Nikita Hand won her case on Friday after claiming that “The Notorious” had sexually assaulted her at the Beacon Hotel in Dublin in December of 2018.
IO Interactive were the first company to announce that as a result, they would be ceasing their collaboration with McGregor who had appeared in the popular video game series, Hitman. They stated that they would be removing all content features the Irishman after he was recently added into the game this month.
The Musgrave-group, which owns Irish brands Supervalu, Centra and Donnybook Fair, have since followed suit. The Currency reported the news, stating that though there hasn’t been an official statement produced by Musgrave, a notice listed several products as being “delisted”.
Away from the Octagon, McGregor has achieved a lot of success via his varies ties to the alcohol industry. Proximo Spirits purchased the majority stake in his Proper No. Twelve Irish whiskey for roughly $600 million back in 2021.
McGregor has since turned his attention to growing Forged Irish Stout which has also gone on to be a huge brand that is available in major retailors and regularly appears as a sponsor for combat sports events. It remains to be seen whether other major retailers or companies with ties to McGregor will also decide to withdraw the products and collaborations that are associated with the former UFC champ-champ.