The UFC wants you to want to be an Ultimate Fighter. By opening up a string of UFC-theme based gyms across the country, the world’s top mixed martial arts promotion believes it can leverage its brand recognition into several fitness centers. Presently, the UFC has four gyms open, all in California. There are three in […]
UFC’s Gym Expansion: Chuck Liddell, Adam Sedlack and Joseph Benavidez Comment
The UFC wants you to want to be an Ultimate Fighter. By opening up a string of UFC-theme based gyms across the country, the world’s top mixed martial arts promotion believes it can leverage its brand recognition into several fitness centers. Pres…