The deal with Fox was supposed to elevate the UFC from a niche attraction to a mainstream juggernaut. So why does the UFC continue to pump out subpar content when presented with a national audience? The UFC’s approach to the Fox deal continues to confound those who wish to catalyse the sport’s ascent into the […]
UFC on Fox 4: The UFC Still Has Not Learned Its Lesson
The deal with Fox was supposed to elevate the UFC from a niche attraction to a mainstream juggernaut. So why does the UFC continue to pump out subpar content when presented with a national audience? The UFC’s approach to the Fox deal continues to…