Invicta FC President Shannon Knapp announced on MMA Fight Corner that the organization’s fourth show will air via an online pay-per-vew:
As we go into 2013…this next event is going to be pay-per-view,” Knapp stated. “In 2012, we went in and we gave our product away all year long, the shows that we did. We built the brand and now we’re in the process, we’ll start with the first [in 2013] which will be a pay-per-view. We’ll see how that goes. But we’re prepared to use the internet. I mean the internet has done what it has for us for now.
Invicta FC 4 will feature 13 bouts overall. The main event of the evening will crown the first strawweight champion when Carla Esparza (8-2) squares off against Claudia Gadelha (9-0).
The co-main event will feature two top ten bantamweights. Sixth-ranked Shayna Baszler (15-7) meets third-ranked Alexis Davis (12-5) in a crucial clash as the UFC gets set to embark on opening a 135-pound division at the sports highest level.
Knapp continued on the MMA Fight Corner:
It’s a gamble and it has been since I sat down and formulated it. The first year out, we far exceeded any of the expectations that I had using it the way we did. You know, coming out and marketing it and doing it the way we did, we were very successful. This next year, now we move into phase two which is we look at the monetizing of the brand, and the product, and that kind of thing – you know, knock on wood – being blessed that it continues to grow, and just keep putting on a better product, and doing better things, and continuing to walk the walk and hopefully we get to where we want to go.
Invicta FC 4: Gadelha vs. Esparza takes place January 5th from Memorial Hall in Kansas City, Kansas.
Invicta FC has yet to announce the price point of the show or where the online PPV will air.
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