Press Release
Ever since the first UFC® Fan ExpoTM took place last July, UFC President Dana White has been inundated with questions from European fans when they get their own action-packed weekend of UFC events.
The fans’ persistence paid off. The Ultimate Fighting Championship® organization, in partnership with Reed Exhibitions, announced that the first-ever international UFC Fan Expo will be held at Earls Court Exhibition Centre in London, England on Friday, October 15 and Saturday, October 16. The event will be part of a huge UFC weekend in the British capital, with UFC 120 taking place on the evening of October 16.
“I am excited to bring a UFC Fan Expo to our incredible fans in Europe,” said White. “People have been asking me about an International Expo ever since we held our first one at UFC 100, and now they have it – they’re getting two days of the best fan experience in all of sports, and on top of that an incredible fight card featuring Michael Bisping vs. Akiyama.”
The first-ever UFC® Fan ExpoTM London is expected to attract over 100 leading vendors covering roughly 20,000 gross square meters of space. In addition to training seminars and autograph and Q&A sessions with the world’s best fighters, the UFC® Fan ExpoTM London 2010 will feature a variety of offerings such as apparel, electronic gaming, food & beverages, fight gear, fitness equipment and supplies, nutritional supplements, lifestyle products and much more.
Building off the successes of the prior U.S. Expos and paired with the highly anticipated UFC 120 fight card scheduled to take place in London on October 16, UFC® Fan ExpoTM London 2010 will bring an exciting and unique experience that European fans have been waiting for.
For more information on UFC® Fan ExpoTM and to purchase tickets, visit www.ufcfanexpo.com. To subscribe to the official UFC® Fan ExpoTM newsletter visit www.ufcfanexpo.com/newsletter. For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email [email protected]. Don’t wait, space is limited and will be sold on a first-come, first-served basis.
Ultimate Fighting Championship® – www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 130 countries and territories, reaching over 400 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.
About Reed Exhibitions
The UFC® Fan ExpoTM is operated by Reed Exhibitions, the world’s leading events organizer, with over 470 events in 37 countries. In 2008, Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.
Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including:
Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, and travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.