Bellator Tests Positive For New CBD Partnership

The jury is still out on the pros and cons of cannabinoid-based products, often touted for a wide range of medical and therapeutic benefits without the legal (or literal) stink of getting high, but that didn’t stop Bellator MMA from announc…

The jury is still out on the pros and cons of cannabinoid-based products, often touted for a wide range of medical and therapeutic benefits without the legal (or literal) stink of getting high, but that didn’t stop Bellator MMA from announcing its first official partner in the booming industry.

cbdMD touts itself as “a nationally recognized consumer cannabidiol brand,” one so successful that it recently sponsored Bellator 222: “MacDonald vs. Gracie,” which took place inside Madison Square Garden in New York City. Now, it is extending that relationship into a full-fledged collaboration with Bellator MMA that will include “category exclusive branding” in the cage.

Here’s what Bellator MMA President, Scott Coker, had to say about it:

“I am pleased to welcome cbdMD to the Bellator family. As the sport of MMA continues to evolve, teaming up with innovative partners is equally important, and they are leading the way in a rapidly growing industry. I want to thank Hans Molenkamp, as well as the entire team at cbdMD for this great opportunity.”

Caryn Dunayer, cbdMD’s president, seems equally pleased:

“Our partnership with Bellator and Viacom/Paramount will facilitate a unique opportunity to educate athletes and fans about the many benefits of CBD. We believe we’ve started a lasting relationship that will help push both industries into the future.”

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