Who needs Anchor Arms to feel masculine when you can buy UFC jewelry instead?
Ultimate Fighting Championship (UFC) has some pretty scary interest payments after that whopping $4 billion deal back in summer 2016, so it should come as no surprise to learn that Endeavor is slapping the UFC name on anything and everything to keep its bottom line in the black.
Like UFC jewelry.
The world’s largest mixed martial arts (MMA) promotion has partnered with BIXLER to distribute UFC and MMA athlete-inspired jewelry around the world at UFCStore.com, assuming you have the patience to wade through all that Conor McGregor merchandise to find it.
If not, check out the current UFC jewelry line up at BIXLER right here, featuring a “modern and masculine edge to the men’s collections.”
“I’m honored that Bixler has been selected to craft official UFC jewelry,” Bixler Chief Executive Officer and President Perry Sporn said in the official press release. “Bringing the world of jewelry together with this global sports organization gets our adrenaline pumping. We share the same passions, perseverance and love for the craft as our partners at UFC.”
I’m pretty sure that wasn’t adrenaline that was pumping, but that’s none of my business.