UFC Hall of Famer Chuck “The Iceman” Liddell is suing the MMA Authentics clothing company over the unauthorized use of his image to a tune of $350,000.
MMA Authentics and “The Iceman” had a previous agreement already but it was only for certain licensed items limited to clothing and headwear.
Liddell is claiming that the company used his image on unauthorized merchandise, “novelty items” to be exact, that were never approved by the fighter.
The lawsuit was filed in the Los Angeles Superior Court in June but no figure had been mentioned until today.