EA recently released its first mixed martial arts video game earlier this month, EA Sports MMA, and according to some market analysts, poor sales will likely put an end to EA’s foray into mma.
EA is likely to back out of the mixed martial arts genre after its debut offering, EA Sports MMA, made a poor start at retail.
That’s according to Cowen & Company analyst Doug Creutz, who thinks UFC Undisputed maker THQ may have scored a knockout blow in the MMA battle between the publishers.
“EA’s recently released ‘MMA’ appears to be more or less DOA at retail, while UFC recently announced an extension of its license with THQ, likely putting an end to EA’s efforts to expand into the mixed martial arts genre,” the analyst said in a research note this morning.
Maybe one day fans could use them as novelty coasters for their Mountain Dew’s while they play the 2018 edition of THQ’s UFC Undisputed. Sad to see a company give up so easily, when there is still a lot of potential for the game as well as helping to promote fighters outside of the UFC.