Press Release – TORONTO, Ont. (Canada) – The Substance Entertainment Group is proud to present UFC® 140’s Official Pre-Party at Toronto’s exclusive nightclub, Brant House. Hosted by UFC® light heavyweight Wanderlei Silva, this pre-party will be a mixture of celebrities, VIP attendees, a red carpet, fresh new Tequila to sip and a showcase of Headrush clothing.
It’s only fitting that the Substance Group and the Ultimate Fighting Championship® team up to in celebration of Toronto’s unparalleled support and desire for MMA as UFC® president Dana White dubbed Toronto the “UFC’s fight capital of the world”. While December 10th marks its second visit to Toronto in less than a year – the city is more than ready for UFC® 140: JONES vs. MACHIDA following the organization’s record-smashing debut in April 2011.
Brant House is the venue of choice to signal the UFC’s return to Toronto; it’s been playing host to the A-list since it first opened its doors in 2004. A tight door policy and a VIP area which ensures the ultimate level of exclusivity and privacy, Brant House is the playground for events such as Toronto International Film Festival parties including Jude Law and Sarah Silverman.
Headrush, a leading sports and lifestyle clothing line for UFC fighters, will feature models on site presenting their newest designs of clothing while giving away pieces of the collection.
December 9th will also be an introduction to Tromba Tequila, a new brand of alcohol, which prides itself on being a rare breed of genuine, 100% agave Tequila.
The Substance Entertainment Group has a respect and notoriety in Canada for being behind some of the most successful parties and events north of the border including events with fighters Jon Jones, Chuck Liddell, George St. Pierre and international artists such as Lady Gaga, Justin Bieber and Black Eyed Peas. The Official UFC® 140 party will be exactly what Substance Group is known for: high-profile and elite.
Date: Friday, December 9th, 2011, 9:00pm – 3:00am
Location: Brant House 522 King Street West, Toronto, ON M5V 1K4
Red Carpet and Media Call With Host Fighter and Attending Celebrities: 11:30pm
Media Contact: Tara Muldoon, 647-390-0352, tara@thesubstancegroup.com