Aurora stock, not surprisingly, is way up.
Hey, remember when Nate Diaz whipped out his E-pen and started vaping at the UFC 202 press conference and USADA lost its shit?
Turns out the lightweight physician was well ahead of his time.
That’s because the world’s preeminent combat sports promotion just inked a multi-year, multi-million dollar partnership with Aurora Cannabis to help lead continued research into the health benefits of cannabidiol (CBD).
They could have just texted Rampage and saved themselves a few million.
“This global partnership places focus squarely on the health and well-being of UFC’s talented and highly trained athletes,” said Aurora Chief Executive Terry Booth. “The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business.”
CBD was removed from WADA’s prohibited list just last year.
The research will be conducted at the promotion’s Performance institute in Las Vegas, focusing on pain management, inflammation, recovery and mental health. In other words, UFC has found yet another reason to lock the doors and block the stairs.