If I Did It: Lewis puts Browne on front street, the fall of Milo

Welcome to If I Did It the show where we solve PR kerfluffles from the world of MMA and beyond. This week we look at Derrick Lewis’ call out of Travis Browne, Fedor’s non-fight at Bellator and the fall of Milo.

Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:

  • You’re WME-IMG. Derrick Lewis showed the world he was the baddest of the bad by blowing up Travis Browne three times last Sunday in exciting UFC main event. First, a brutal knockout. Second, a post-fight Octagon interview: “He calls himself a man, but he likes to put his hands on women. So, forget that guy. I got much more heart than he has. Where’s Ronda Rousey’s fine ass at?” And the third time at the official post fight presser when asked if referee Mario Yamasaki could’ve ended the fight earlier: “I appreciated him letting the fight go a little longer than what it should. I just wanted to get my anger out on Travis’ face because he likes to hit on women. So I appreciate him for doing that. I keep it real.” Was your removal of Lewis’ spousal abuse smack talk from your official post fight package a lack of appreciation of that realness and a sign that you plan to tame the ‘Black Beast’? Or would it be shameful if you don’t get fonky like a monkey, live and in public, if you will, with a dookie holdin’, bloody sausage makin’, Ronda booty takin’, rough and tumble Texan as your, MOOOOO….“Bull of the Woods”? – 0:49
  • You’re Bellator. Days before headlining your tentpole television tet-a-tet with Fedor, Matt Mitrione complained about kidney stones, but assured you he’d be able to fight Saturday night. Turns out he didn’t. Do you try the same matchup with Meathead at a later date or move on? – 10:06
  • You’re Amateur MMA Fighter Joe Harding. You’re the darling of the internets after fight footage surfaced of your in-ring clowning culminating in a karmic ko at the feet of your opponent. Is there any positive PR spin you can make to capitalize and monetize your 15 minutes of shame? – 13:44
  • You’re an NBA Groupie born before 1983. Before the NBA All-Star Game, former NBA player Gilbert Arenas put you on blast: “From 1983 and down ( it’s OVER for you OLD THOTS)leave them young n***as alone….yo bae is probably one of those out of shape ESPN commentators, bankrupt or just joined that new half court league @thebig3 which they season starts in JUNE #StayWokeYoungGirls#allstarweekend2017 is y’all time.” Is this a wake up call or a call to action? – 17:53
  • You’re a school formerly attended by NBA All-Star Kylie Irving. While guesting on the podcast “Road Trippin’ with RJ & Channing”, Kylie besmirched your hallowed halls by asserting, “The Earth is flat. The Earth is flat.” What PR steps do you take to protect your school’s academic reputation? – 24:50
  • You’re CNN Anchor Jake Tapper. After a 2016 video of Milo Yiannopoulos defending pedophilia surfaced Sunday, you summoned a tweetstorm, “Preying on children is the definition of evil. Justifying it in any way is sick and disturbing. Has everyone lost their minds?” Instead of receiving universal support for your stance, you received questions as to why Milo’s transphobia, sexism, Anti-Semitism, racism, and xenophobia weren’t worthy of your outrage. What PR steps can you take to put the spotlight off of your oversight and back on Milo’s transgressions? – 29:08
  • TEACHABLE MOMENT. You’re Uber. Last Sunday, one of your former workers wrote about her sexual harassment and your Human Resources department failure to care because her harasser was a ‘high performer’. “I was then told that I had to make a choice: (i) I could either go and find another team and then never have to interact with this man again, or (ii) I could stay on the team, but I would have to understand that he would most likely give me a poor performance review when review time came around, and there was nothing they could do about that.” Her harasser eventually left the company, but you’re stuck with bad PR. What can tech companies learn from your Mad Men misogyny miscues? – 37:01
  • KID NATE’S HEEL TURN – 44:34
  • EUGENE’S LOST BATTALION – 55:13

THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @kidnate@alexeiauld. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at Ozy.com and be sure and check out all three of us on Amazon.com

“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”

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Welcome to If I Did It the show where we solve PR kerfluffles from the world of MMA and beyond. This week we look at Derrick Lewis’ call out of Travis Browne, Fedor’s non-fight at Bellator and the fall of Milo.

Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:

  • You’re WME-IMG. Derrick Lewis showed the world he was the baddest of the bad by blowing up Travis Browne three times last Sunday in exciting UFC main event. First, a brutal knockout. Second, a post-fight Octagon interview: “He calls himself a man, but he likes to put his hands on women. So, forget that guy. I got much more heart than he has. Where’s Ronda Rousey’s fine ass at?” And the third time at the official post fight presser when asked if referee Mario Yamasaki could’ve ended the fight earlier: “I appreciated him letting the fight go a little longer than what it should. I just wanted to get my anger out on Travis’ face because he likes to hit on women. So I appreciate him for doing that. I keep it real.” Was your removal of Lewis’ spousal abuse smack talk from your official post fight package a lack of appreciation of that realness and a sign that you plan to tame the ‘Black Beast’? Or would it be shameful if you don’t get fonky like a monkey, live and in public, if you will, with a dookie holdin’, bloody sausage makin’, Ronda booty takin’, rough and tumble Texan as your, MOOOOO….“Bull of the Woods”? – 0:49
  • You’re Bellator. Days before headlining your tentpole television tet-a-tet with Fedor, Matt Mitrione complained about kidney stones, but assured you he’d be able to fight Saturday night. Turns out he didn’t. Do you try the same matchup with Meathead at a later date or move on? – 10:06
  • You’re Amateur MMA Fighter Joe Harding. You’re the darling of the internets after fight footage surfaced of your in-ring clowning culminating in a karmic ko at the feet of your opponent. Is there any positive PR spin you can make to capitalize and monetize your 15 minutes of shame? – 13:44
  • You’re an NBA Groupie born before 1983. Before the NBA All-Star Game, former NBA player Gilbert Arenas put you on blast: “From 1983 and down ( it’s OVER for you OLD THOTS)leave them young n***as alone….yo bae is probably one of those out of shape ESPN commentators, bankrupt or just joined that new half court league @thebig3 which they season starts in JUNE #StayWokeYoungGirls#allstarweekend2017 is y’all time.” Is this a wake up call or a call to action? – 17:53
  • You’re a school formerly attended by NBA All-Star Kylie Irving. While guesting on the podcast “Road Trippin’ with RJ & Channing”, Kylie besmirched your hallowed halls by asserting, “The Earth is flat. The Earth is flat.” What PR steps do you take to protect your school’s academic reputation? – 24:50
  • You’re CNN Anchor Jake Tapper. After a 2016 video of Milo Yiannopoulos defending pedophilia surfaced Sunday, you summoned a tweetstorm, “Preying on children is the definition of evil. Justifying it in any way is sick and disturbing. Has everyone lost their minds?” Instead of receiving universal support for your stance, you received questions as to why Milo’s transphobia, sexism, Anti-Semitism, racism, and xenophobia weren’t worthy of your outrage. What PR steps can you take to put the spotlight off of your oversight and back on Milo’s transgressions? – 29:08
  • TEACHABLE MOMENT. You’re Uber. Last Sunday, one of your former workers wrote about her sexual harassment and your Human Resources department failure to care because her harasser was a ‘high performer’. “I was then told that I had to make a choice: (i) I could either go and find another team and then never have to interact with this man again, or (ii) I could stay on the team, but I would have to understand that he would most likely give me a poor performance review when review time came around, and there was nothing they could do about that.” Her harasser eventually left the company, but you’re stuck with bad PR. What can tech companies learn from your Mad Men misogyny miscues? – 37:01
  • KID NATE’S HEEL TURN – 44:34
  • EUGENE’S LOST BATTALION – 55:13

THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @kidnate@alexeiauld. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at Ozy.com and be sure and check out all three of us on Amazon.com

“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”

IN THIS STORYSTREAM

Floyd Mayweather vs. Conor McGregor boxing mega-fight in the works?

VIEW ALL 55 STORIES

LATEST FROM OUR PARTNERS

LATEST FROM MMA WAREHOUSE

More From Bloody Elbow