In Brock Lesnar, UFC Has a Pay-Per-View Powerhouse

Filed under: UFCTo establish himself as the undisputed heavyweight champion of mixed martial arts, Brock Lesnar still has to beat Shane Carwin Saturday night at UFC 116. But there’s no question that Lesnar — just five fights into his MMA career — is …

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Brock LesnarTo establish himself as the undisputed heavyweight champion of mixed martial arts, Brock Lesnar still has to beat Shane Carwin Saturday night at UFC 116. But there’s no question that Lesnar — just five fights into his MMA career — is already the undisputed champion of pay-per-view.

Lesnar isn’t just the biggest pay-per-view draw in the UFC, he’s by far the biggest pay-per-view draw MMA has ever had. When the UFC brought Lesnar on board two and a half years ago it added an outsized personality, a legitimate athlete who won an NCAA heavyweight wrestling title, a ferocious competitor with the drive and determination to become the best fighter in the sport, and a celebrity who had already become a proven pay-per-view draw in pro wrestling — all in one enormous 265-pound package.