It’s Official, the UFC’s Marketing Department Isn’t Even Trying Anymore

Contrary to popular opinion, the above poster was not created by a drunk eight year old with cataracts learning to use photoshop for the first time. No, this poster for Fight Night 37: Gustafsson vs. Manuwa was actually created, approved, and released by the UFC yesterday, signifying a new benchmark of laziness for a marketing department that has long since given up.

I mean…just look at that thing. Why is Manuwa crystal clear, yet the only thing on Gustafsson that isn’t blurry is his dog tattoo? Was the person in charge of compiling this monstrosity asked to use the most neutral, non-eye grabbing font available? And why does the background look like it was lifted directly from my 4th grade yearbook photo? Is the “world” we’re supposed to be “stepping into” a undefinable, blue-hued purgatory? So many questions.

If this doesn’t sum up the Fight Pass experience in an image, I don’t know what does. The world needs you now more than ever, DREAM and PRIDE poster artists.

–J. Jones

Contrary to popular opinion, the above poster was not created by a drunk eight year old with cataracts learning to use photoshop for the first time. No, this poster for Fight Night 37: Gustafsson vs. Manuwa was actually created, approved, and released by the UFC yesterday, signifying a new benchmark of laziness for a marketing department that has long since given up.

I mean…just look at that thing. Why is Manuwa crystal clear, yet the only thing on Gustafsson that isn’t blurry is his dog tattoo? Was the person in charge of compiling this monstrosity asked to use the most neutral, non-eye grabbing font available? And why does the background look like it was lifted directly from my 4th grade yearbook photo? Is the “world” we’re supposed to be “stepping into” a undefinable, blue-hued purgatory? So many questions.

If this doesn’t sum up the Fight Pass experience in an image, I don’t know what does. The world needs you now more than ever, DREAM and PRIDE poster artists.

–J. Jones