MMA has entered the age of the superstar, but with mainstream appeal comes mainstream problems. One such problem was recently on display—the issue of a fight negatively influencing an athlete’s “brand image.” In a moment that instantly became one of MMA’s most infamous, UFC light heavyweight champ Jon Jones refused to face Chael Sonnen on […]
Jon Jones and UFC 151: As the Money in MMA Increases, So Will the Headaches
MMA has entered the age of the superstar, but with mainstream appeal comes mainstream problems. One such problem was recently on display—the issue of a fight negatively influencing an athlete’s “brand image.” In a moment t…