UFC light heavyweight champion Jon Jones is a marketable star. You won’t find any MMA-centric brands adorning Jones when he walks out for fight night. He has endorsement deals with Nike and Gatorade, two of the mainstream brands available in the sports marketing world. He is eloquent. He is dedicated to his craft. Sure, he […]
Jon Jones Doesn’t See Eye to Eye with the UFC, and That May Cost Them Dearly
UFC light heavyweight champion Jon Jones is a marketable star. You won’t find any MMA-centric brands adorning Jones when he walks out for fight night. He has endorsement deals with Nike and Gatorade, two of the mainstream brands available in the sports marketing world. He is eloquent. He is dedicated to his craft. Sure, he […]