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While sports fans in the United States are accustomed to pay-per-view (PPV), the model typically only works in the United Kingdom for boxing, which is why the Logan Paul vs. KSI rematch was peddled for roughly half the price of most pugilistic fight cards.
It bombed anyway.
That’s according to World Boxing News, which has the final tally at 216,000 buys. I’m sure it didn’t help that it started at 5 a.m. and let’s face it, the first go-round between the YouTube personalties was embarrassingly bad from a technical standpoint.
“It’s the biggest pay-per-view in the UK of the year so far,” promoter Eddie Hearn told SiriusXM after the fight. “That includes the first Joshua-Ruiz Jr. fight from America. This fight was cheaper, was half the price of that. You don’t realize the audience these guys have.”
In the end it did less than half the buys of Joshua vs. Ruiz Jr. at half the price.