When Jon Jones walked out to face Rashad Evans this past weekend at UFC 145, he was dressed head-to-toe in UFC gear. Jones became the first fighter in MMA history to ever be sponsored by the company. Although it may look like a show of favoritism, there was a big risk involved with sponsoring Jones. Had he lost […]
MMA: Why the UFC’s Sponsorship of Its Fighters Makes Perfect Sense
When Jon Jones walked out to face Rashad Evans this past weekend at UFC 145, he was dressed head-to-toe in UFC gear. Jones became the first fighter in MMA history to ever be sponsored by the company. Although it may look like a sh…