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Seeing many big sponsors getting involved in the sport of mixed martial arts at last weekends UFC 134 event in Brazil, it’s refreshing to see that the European based “Relentless Energy Drinks” company jumping on board by sponsoring Strikeforce light heavyweight Roger Gracie.
Relentless put a lot of money into the production value of this video with almost four minutes of running time, showcasing Gracie, who makes his home in the United Kingdom.
Check out KJ Gould’s breakdown of the video at BloodyElbow.com as he remarks on the companies move to include a less-than well known fighter like Gracie, in their add campaign.
Gracie is scheduled to fight Muhammed ‘King Mo’ Lawal on Sept. 10 at the Strikeforce: World Heavyweight Grand Prix – Barnett vs. Kharitonov event at the U.S. Bank Arena in Cincinnati, Ohio. Their bout will be included on the Showtime main card of the event.