Sluggish Ticket Sales Show Rapid Growth of UFC Is Waning

Filed under: UFCAs the UFC exploded in popularity over the last few years, the promotion always prided itself on moving into new markets and breaking arena records by selling 10,000 or 15,000 tickets in a matter of minutes. But the UFC’s rapid growth m…

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As the UFC exploded in popularity over the last few years, the promotion always prided itself on moving into new markets and breaking arena records by selling 10,000 or 15,000 tickets in a matter of minutes. But the UFC’s rapid growth may be slowing down.

The UFC announced Monday that it has moved its August 1 show out of Salt Lake City because it was struggling to sell tickets. The event, headlined by Jon Jones vs. Vladimir Matyushenko, will now take place in San Diego. It’s the second time in less than a week that we’ve had news of a weak market for UFC tickets; in the days before Saturday night’s UFC 115 show in Vancouver, scalpers began to sell tickets for less than face value as supply outstripped demand.