Spike TV, Bellator fighters still working to establish distinct MMA brand

Outside the MMA bubble, Bellator stars still correct a lot of misconceptions when explaining their job.

“I call it fighting in the cage because that’s the easiest way,” Bellator lightweight champ Michael Chandler told MMAjunkie.com. “I say I do MMA, …

Outside the MMA bubble, Bellator stars still correct a lot of misconceptions when explaining their job.

“I call it fighting in the cage because that’s the easiest way,” Bellator lightweight champ Michael Chandler told MMAjunkie.com. “I say I do MMA, and people are like, ‘Huh?”

This is, of course, nothing new for promotions not named UFC. Chandler, though, said he’s comfortable educating new (and sometimes old) MMA fans.