Hype is a normal, necessary part of MMA and all sports. But sometimes it can turn in on itself, creating a sort of autoimmune reaction. Then everything just goes nuts. Overexposure sets in and you’ve collapsed your own souffle. Sometimes such levels of hype are justified (think: LeBron James). Sometimes they are not. That’s not the […]
The 5 Most Hyped MMA Fighters of the Past Decade
Hype is a normal, necessary part of MMA and all sports. But sometimes it can turn in on itself, creating a sort of autoimmune reaction. Then everything just goes nuts. Overexposure sets in and you’ve collapsed your own souffle. Sometimes such levels of hype are justified (think: LeBron James). Sometimes they are not. That’s not the […]