While 2016 was a record year for UFC pay-per-views (PPV) with all previous figures shattered, one man stood out head and shoulders above his peers in “the numbers game”. At the beginning of last year, the UFC’s financial forecasters would have looked towards Conor McGregor’s defense of his featherweight title, the UFC 200 card and the return of […]
The Numbers Don’t Lie: Why Conor McGregor is Worth so Much to The UFC
While 2016 was a record year for UFC pay-per-views (PPV) with all previous figures shattered, one man stood out head and shoulders above his peers in “the numbers game”. At the beginning of last year, the UFC’s financial forecasters would have looked towards Conor McGregor’s defense of his featherweight title, the UFC 200 card and the return of […]