Expect the UFC marketing machine to go all out beginning this weekend. With less than two weeks until the biggest event in the promotion’s history, UFC director of Canadian Operations Tom Wright stopped by The MMA Hour Monday to discuss preparations for the sold-out UFC 129 event on April 30 at the Rogers Centre in Toronto.
“We’ve got a full plan for the eight-nine days leading up to the event. It’s called the Takeover Toronto Plan,” Wright said. “We’ve got everything you can imagine going on in the city getting ready for the big fight on the 30th.”