Press Release – Toyo Tire U.S.A. Corp. announced today its return as sponsor and Official Tire of the Ultimate Fighting Championship® (UFC®) for 2011. The Toyo Tires name will once again adorn sides of The Octagon™ during six live UFC Pay-Per-View events. In addition, the Toyo Tires logo will be included on the canvas for select UFC® Fight Night™ events broadcast on VERSUS® and Spike TV®.
The first event to feature the Toyo Tires logo will be UFC® Fight Night™ Fight For the Troops 2 airing live on Spike TV this Saturday at 9pm ET/6pm PT. Toyo Tires will then make its first Pay-Per-View appearance of the year on February 5 at UFC® 126: SILVA VS. BELFORT live from the Mandalay Bay Events Center in Las Vegas.
“Toyo Tires is proud to once again be the Official Tire of UFC,” said Stan Chen, manager of events and motorsports, Toyo Tire U.S.A. Corp. “UFC continues to grow, as does their dedicated fan base. This renewed sponsorship places the Toyo Tires name in front of those loyal fans, across North America and the world.”
Toyo Tires was the Official Tire of the UFC from 2006 to 2008. The sponsorship began with Ultimate Fight Night™ at the Hard Rock Hotel and Casino in Las Vegas on Jan. 16, 2006. Since that time, UFC has expanded globally and cemented its place as the fastest growing sport in the world. Today, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. For more information, or current UFC fight news, visit UFC.com.
To learn more about the full line of products from Toyo Tires preferred by UFC enthusiasts across the country, log on to toyotires.com. Toyo Tires manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks, buses and off-road and construction applications.
Ultimate Fighting Championship® – www.ufc.com Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.