With UFC 120 right around the bend, I began thinking about the UFC’s growing international marketability. MMA truly is the world’s fastest growing sport, but what we must remember is that it is also one of the world’s fastest growing businesses as well.
We are now learning it doesn’t really matter as much who can fight, […]
UFC’s 10 Most Marketable International Fighters
With UFC 120 right around the bend, I began thinking about the UFC’s growing international marketability. MMA truly is the world’s fastest growing sport, but what we must remember is that it is also one of the world’s fastest growing …