“World Championship Wrestling. Where the big boys play,” said Tony Schiavone and every single WCW announcer in a marketing campaign that seemed to last for years. It was a marketing campaign that didn’t quite work. “Where the big boys play” sounds like a pitch for a summer camp for overgrown high school kids—guys a little […]
UFC 146: The Ultimate Fighting Championship, Where the Big Boys Play
“World Championship Wrestling. Where the big boys play,” said Tony Schiavone and every single WCW announcer in a marketing campaign that seemed to last for years. It was a marketing campaign that didn’t quite work. “Where the bi…