Press Release – Las Vegas, Nevada – The secrets of the Ultimate Fighting Championship®’s elite athletes are finally revealed in UFC FIT™ – the UFC’s first ever in-home fitness and nutrition program. Developed with renowned strength and conditioning coach Mike Dolce, UFC FIT is a lifestyle program based on the same methods the world’s greatest athletes use to prepare for the OctagonTM.
A celebrated training coach and former mixed martial artist, Dolce has earned his reputation as the greatest conditioning and nutrition expert in the sport, helping top contenders including Johny Hendricks, Gray Maynard, Michael Bisping and Thiago Alves prepare for competition. Now, for the first time, Mike Dolce shares the knowledge and techniques that have turned athletes into champions in this in-home training program.
UFC president Dana White said: “What makes UFC FIT different from every other workout is Mike Dolce. The UFC doesn’t cut corners or do anything halfway, so when we decided to create UFC FIT, we knew we had to work with Mike. He’s someone we respect, someone we believe in and someone we know gets results. To compete in the UFC, you have to be proficient in five Olympic sports including boxing, wrestling, taekwondo and judo on top of having world class strength and cardio. And Mike Dolce take these guys level to another level – just imagine what he can do for you.”
Dolce said: “The methods you’ll see in UFC FIT are the same ones I’ve used with the top stars in the UFC, but I actually developed them for men and women of all ages. I used to weigh 280 lbs, I had elevated blood pressure, my cholesterol was high and I had sleep apnea. Using the principals I share in UFC FIT, I dropped 100 lbs and now am down to five percent body fat. UFC FIT is a fun, challenging program developed for everyone and every fitness level. We all deserve to be lean, to feel confident and to be healthy.”
UFC FIT includes:
• 12 dynamic workout DVDs
• Plus 3-Day Shred, a jumpstart to weight loss
• 12-week Workout Tracker
• 132-page Lifestyle & Nutrition Manual, complete with training tips, a grocery list, meal plans and healthy, delicious recipes
• And for when you are on the go, Xyience® Ulti-Bar™ and Ulti-Meal™ Replacement Protein Shake, created exclusively for UFC FIT
UFC FIT is available now at UFCFIT.com. Additional merchandise is also available including an official UFC FIT Octagon® Mat, water bottle and fitness apparel.
About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
About UFC FIT™
UFC FIT is the first in-home training and nutrition program from the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts, in partnership with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. UFC FIT continues the expansion of UFC and NeV’s partnership into the fitness and lifestyle category, which began in 2008 with the creation of UFC GYM®. By the end of 2013, UFC GYM will have over 100 locations including the recently acquired the LA Boxing® franchises which are currently being rebranded.