It looks like the UFC’s parent company, Endeavor LLC, is gearing up to go public.
The Wallstreet Journal broke the news today (Fri. March 29, 2019). Endeavor LLC purchased the UFC for $4.025 billion in 2016. The company is preparing paperwork for an initial public offering that could result in them hitting the stock market before the end of the year.
After raising $400 million from Saudi Arabia’s Public Investment Fund, Endeavor LLC was valued at $4 billion last year. UFC President Dana White has since speculated that the value has shot up to anywhere near $7 billion. The Wallstreet Journal’s report includes that Endeavor could change their plans as the business landscape changes.
Under its previous ownership, the UFC declined several offers to go public. White once commented that he never saw a future in which the promotion would go down such a road. We’ll keep you updated as more information becomes available.
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