UFC President Tweeted (@DanaWhite) that message earlier today as the official announcement was made that the promotion, and Canadian broadcaster Rogers Sportsnet, had reached a four-year deal for content programming.
So Canadian fans have a home for UFC programming such as “The Ultimate Fighter”, preliminary bouts for Pay-Per-View events, and UFC Fight Night events.
UFC president Dana White:
“We’re excited to announce a new deal with Rogers Sportsnet that will put the UFC in millions of homes in Canada,” he said. “Canada is an amazing market for this sport and we look forward to bringing the fans more UFC programming. We’re happy to have a strong television partner in Canada like Rogers Sportsnet.”
Tom Wright, UFC director of Canadian operations:
“This is great news for the UFC and our fans,” he said “Canadians are hungry for UFC shows and segments and now have so much to look forward to as we continue to grow the sport together with Sportsnet.”
HT: Sportsnet.ca