UFC, Strikeforce Not ‘Business As Usual’ — Business Better Than Ever

Filed under: UFC, StrikeforceDana White is the best in the world when it comes to hyping a fight, and sometimes that requires a little bit (or even a lot) of overstatement. But every now and then, he decides to understate things. And that’s what White …

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Dana White is the best in the world when it comes to hyping a fight, and sometimes that requires a little bit (or even a lot) of overstatement. But every now and then, he decides to understate things. And that’s what White has done with the news that the UFC purchased Strikeforce.

In his interview with Ariel Helwani, White said repeatedly that the UFC buying Strikeforce would result in nothing more than “business as usual” — the UFC would keep putting on its own fights, Strikeforce will keep putting on its own fights, and not a whole lot will change.

Don’t believe it. This transaction won’t result in business as usual. It will result in the UFC’s business growing far beyond the usual.