The Ultimate Fighting Championship announced the launch of UFCLatino.com today, a website that offers bilingual content in both Spanish and English.
The site is dedicated to attracting more of the Hispanic market, featuring news, video, and special content from such stars as UFC heavyweight champ Cain Velasquez, bantamweight champion Dominick Cruz, top welterweight Diego Sanchez, and Octagon girl Arianny Celeste.
“The UFC has become a really popular sport with Hispanic fans based in the U.S.,” UFC President Dana White said. “We’ve seen the fan base grow and grow, so we’re excited to launch UFCLatino.com as a way to continue to serve Hispanic fans. We’re fortunate to have great Hispanic champions such as Cain Velasquez and Dominick Cruz and we want our fans to have access and feel connected to our athletes.”
“I am extremely proud of my Hispanic heritage and honored to have such great support from the Hispanic fans,” Velasquez said. “UFCLatino.com is such a great way for Hispanic fans in the U.S. to keep up with UFC news and enjoy content in both Spanish and English. I’m excited that I’ll have the opportunity to be featured at UFCLatino.com and encourage Hispanic fans to visit the site.”