Tag: Brand

A Day at Bad Boy: The Original Brand of Mixed Martial Arts and the UFC

MMA sponsorship talk seems to be all the rage these days. Fans are beginning to wonder about the business side of MMA and what a fighter can actually make after every fight. With new companies starting up almost every day, it seems like everyone is loo…

MMA sponsorship talk seems to be all the rage these days. Fans are beginning to wonder about the business side of MMA and what a fighter can actually make after every fight. With new companies starting up almost every day, it seems like everyone is looking for a piece of that proverbial MMA fat cash.  […]

UFC: Forrest Griffin, Stephan Bonnar as TUF Coaches Would Help the Brand

Dana White has been talking a lot about The Ultimate Fighter “brand” recently. Some of that is likely channeling of his buddies at Fox, who undeniably have more experience in television than the Baldfather and are probably a lot better at m…

Dana White has been talking a lot about The Ultimate Fighter “brand” recently. Some of that is likely channeling of his buddies at Fox, who undeniably have more experience in television than the Baldfather and are probably a lot better at making simple things sound complicated, too. The last time White was talking about brands, […]

MMA Is a Sport, Not a Brand

Martial arts have existed in many forms for centuries all across the globe, and competition between practitioners dates back to ancient Greece. Mixed martial arts, matching various disciplines against one another, is much younger. The likes of Muhammed…

Martial arts have existed in many forms for centuries all across the globe, and competition between practitioners dates back to ancient Greece. Mixed martial arts, matching various disciplines against one another, is much younger. The likes of Muhammed Ali, Antonio Inoki and “Judo” Gene Lebell are just some of the names that helped pioneer the […]

UFC 141: Top 5 Donald Cerrone Performances Under the Zuffa Brand

Donald “The Cowboy” Cerrone is undefeated in the UFC and with 2011 being the biggest year in his MMA career, it’s only fitting to take a look back at the five best performances of his WEC and UFC careers. To sum up Cerrone’s car…

Donald “The Cowboy” Cerrone is undefeated in the UFC and with 2011 being the biggest year in his MMA career, it’s only fitting to take a look back at the five best performances of his WEC and UFC careers. To sum up Cerrone’s career under the Zuffa brands, I’d have to use the word entertaining […]

UFC Betting

UFC 141: Top 5 Donald Cerrone Performances Under the Zuffa Brand

UFC on FOX: Does the Growth of the UFC Brand Hurt the Growth of MMA?

Tell someone on the street that you follow MMA and they’ll look at you in confusion. Tell someone on the street that you follow the UFC and they’ll immediately understand. All MMA fans have experienced this phenomenon and it illustrate…

Tell someone on the street that you follow MMA and they’ll look at you in confusion. Tell someone on the street that you follow the UFC and they’ll immediately understand. All MMA fans have experienced this phenomenon and it illustrates one important point: The UFC brand name is stronger than the sport itself. How did this […]

UFC Betting

UFC on FOX: Does the Growth of the UFC Brand Hurt the Growth of MMA?

Is Brock Lesnar’s Brand Tarnished by Vulnerability Both Inside the Cage and Out?

The Ultimate Fighter 13 is one episode in and already has drawn poor ratings. Even the draw of fan favorite Brock Lesnar couldn’t pull up the ratings of the premiere episode. Unfortunately, the 1.0 household rating it pulled in for its premiere e…

The Ultimate Fighter 13 is one episode in and already has drawn poor ratings. Even the draw of fan favorite Brock Lesnar couldn’t pull up the ratings of the premiere episode. Unfortunately, the 1.0 household rating it pulled in for its premiere episode is the worst rating for a premiere episode of The Ultimate Fighter since […]

UFC Betting

Is Brock Lesnar’s Brand Tarnished by Vulnerability Both Inside the Cage and Out?