UFC’s Gym Expansion: Chuck Liddell, Adam Sedlack and Joseph Benavidez Comment

The UFC wants you to want to be an Ultimate Fighter. By opening up a string of UFC-theme based gyms across the country, the world’s top mixed martial arts promotion believes it can leverage its brand recognition into several fitness centers. Pres…

The UFC wants you to want to be an Ultimate Fighter. By opening up a string of UFC-theme based gyms across the country, the world’s top mixed martial arts promotion believes it can leverage its brand recognition into several fitness centers. Presently, the UFC has four gyms open, all in California. There are three in […]

UFC GYM Senior Vice President Adam Sedlack Interview

Though extremely busy with the grand opening of the UFC GYM in Corona, California, Adam Sedlack, Senior Vice President of UFC GYM, graciously donated some of his time to talk with me about the UFC GYM, a cooperative project between Zuffa, the UFC&#8217…

Though extremely busy with the grand opening of the UFC GYM in Corona, California, Adam Sedlack, Senior Vice President of UFC GYM, graciously donated some of his time to talk with me about the UFC GYM, a cooperative project between Zuffa, the UFC’s parent company, and New Evolution Ventures (NEV), a business co-founded by Jim […]

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UFC GYM Senior Vice President Adam Sedlack Interview