Insult to Injury: ‘Strikeforce: Marquardt vs. Saffiedine’ Ratings Tank. Like Really Tank.


(Look at it this way, Nate, at least no one saw Tarec do this to you.) 

Over the past few weeks, we’ve referred to Strikeforce’s final event as a lot of things: “a series of pathetic mismatches on the level of Pros vs. Joes,” “an injury-riddled metaphor for MMA in 2012,” “a once great promotion, now, a study in moppishness,” but no matter how hard we try, words often fail to accurately depict Strikeforce’s drawn out fall from grace.

But where words fail, numbers often succeed. And ladies and gentlemen, the numbers that were just released for Strikeforce: Marquardt vs. Saffiedine say so, so much more than we ever could. According to MMAFighting’s Dave Meltzer, the promotion’s final event brought in less viewers than your average Tuesday afternoon rerun of a Law and Order: Special Victims Unit episode. No, I am not currently watching a rerun of a Law and Order: Special Victims Unit episode. Meltzer writes:

Saturday night’s show was headlined by Nate Marquardt vs. Tarec Saffiedine for the Strikeforce welterweight title, but was really promoted around being the end of an era. However, there was little fan interest in that nostalgia and the event did a 0.82 rating and 310,000 viewers among Showtime subscribers.

From a rating standpoint, the only major Saturday night show on the network that did a number in that ballpark was the September 10, 2011, show from Cincinnati…did an identical 0.82 rating, with 274,000 viewers.

Ouch. While there’s no doubt that the removal of guys like Luke Rockhold and Gil Melendez from the card — and the subsequent cancelling of their title fights — is at least partly responsible for these abysmal ratings, we’re not sure anyone could have seen the former #2 promotion in MMA ending its career on lamer terms than, say, Ice-T in Law and Order: Special Victims Unit. 


(Look at it this way, Nate, at least no one saw Tarec do this to you.) 

Over the past few weeks, we’ve referred to Strikeforce’s final event as a lot of things: “a series of pathetic mismatches on the level of Pros vs. Joes,” “an injury-riddled metaphor for MMA in 2012,” “a once great promotion, now, a study in moppishness,” but no matter how hard we try, words often fail to accurately depict Strikeforce’s drawn out fall from grace.

But where words fail, numbers often succeed. And ladies and gentlemen, the numbers that were just released for Strikeforce: Marquardt vs. Saffiedine say so, so much more than we ever could. According to MMAFighting’s Dave Meltzer, the promotion’s final event brought in less viewers than your average Tuesday afternoon rerun of a Law and Order: Special Victims Unit episode. No, I am not currently watching a rerun of a Law and Order: Special Victims Unit episode. Meltzer writes:

Saturday night’s show was headlined by Nate Marquardt vs. Tarec Saffiedine for the Strikeforce welterweight title, but was really promoted around being the end of an era. However, there was little fan interest in that nostalgia and the event did a 0.82 rating and 310,000 viewers among Showtime subscribers.

From a rating standpoint, the only major Saturday night show on the network that did a number in that ballpark was the September 10, 2011, show from Cincinnati…did an identical 0.82 rating, with 274,000 viewers.

Ouch. While there’s no doubt that the removal of guys like Luke Rockhold and Gil Melendez from the card — and the subsequent cancelling of their title fights — is at least partly responsible for these abysmal ratings, we’re not sure anyone could have seen the former #2 promotion in MMA ending its career on lamer terms than, say, Ice-T in Law and Order: Special Victims Unit. 

Meltzer continued:

The rating was only slightly better than most of the Challengers shows, low-budget Friday night shows with little or no name talent – and with very little promotion – that usually ranged from 0.5 to 0.75 ratings, and once hit the 1.0 barrier.

The ratings were down 43 percent and total viewing audience down 41 percent from the previous Strikeforce card on Aug. 18, which featured no name fighters outside of a Ronda Rousey vs. Sarah Kaufman main event.

As much as we should probably be surprised by that last bit of information, the fact that Strikeforce cancelled their two previous fight cards, then failed to put together even a few remotely hype-worthy fights for their final event likely drove more than a fair share of potential viewers away before all was said and done.

But if I can speak candidly, I would just like to say that Strikeforce deserved better than this. So, so much better than this. Over the past two years, the promotion has been abused, ridiculed, and purged from within, to the point that not even Detective Elliot Stabler could bring it comfort, let alone justice, in a two hour season finale of Law and Order: Special Victims Unit. And for that, we will forever be in your debt, Strikeforce. You fought the good fight, and never once asked for anything but our undying viewership in return. Now let these ominous tones carry you into that good night.

J. Jones

‘TUF 16? Episode 1 Pulls In 947k Viewers For Worst Premiere Ratings in Show’s History


(If you don’t tune in to see this guy put his shoulder through some drywall, then you’re just not a real fan.)

As first reported by MMAJunkie, Friday’s debut episode of The Ultimate Fighter 16: Team Carwin vs. Team Nelson drew just 947,000 viewers on FX. That number makes it the worst-performing premiere episode in the history of TUF, and marks a 27% drop from the 1.3 million viewers who watched the season premiere of The Ultimate Fighter: Live in March.

And while we’re piling on abuse, 947k viewers means that TUF 16‘s first episode is tied for the fourth-lowest-rated episode in the history of the show; only the 8th, 11th, and 12th episodes of last season did worse. That’s particularly bad news when you consider that premieres are generally the highest-rated episodes of each TUF season — aside from the Kimbo Exception — with the ratings numbers gradually sinking afterwards.

So how low will the numbers sink this season, and how long will it take before the total viewership drops below the show’s all-time bottom of 821k? Cue Dana White rant about how they got this [expletive] thing dialed in, and FX is actually really happy with the numbers. Come on guys. Put this sick dog out of its misery.


(If you don’t tune in to see this guy put his shoulder through some drywall, then you’re just not a real fan.)

As first reported by MMAJunkie, Friday’s debut episode of The Ultimate Fighter 16: Team Carwin vs. Team Nelson drew just 947,000 viewers on FX. That number makes it the worst-performing premiere episode in the history of TUF, and marks a 27% drop from the 1.3 million viewers who watched the season premiere of The Ultimate Fighter: Live in March.

And while we’re piling on abuse, 947k viewers means that TUF 16‘s first episode is tied for the fourth-lowest-rated episode in the history of the show; only the 8th, 11th, and 12th episodes of last season did worse. That’s particularly bad news when you consider that premieres are generally the highest-rated episodes of each TUF season — aside from the Kimbo Exception — with the ratings numbers gradually sinking afterwards.

So how low will the numbers sink this season, and how long will it take before the total viewership drops below the show’s all-time bottom of 821k? Cue Dana White rant about how they got this [expletive] thing dialed in, and FX is actually really happy with the numbers. Come on guys. Put this sick dog out of its misery.

Versus and Spike Go Head to Head — Who Won?

Still can’t touch those clowns on the networks, though…

The ratings reports are in, and it’s interesting (if you’re into numbers, equations, audience measurement, and assorted MMA nerditry). We’re not particularly mathletic, so bear with us here…

UFC on Versus 4 drew 744,000 households, according to MMAWeekly, which is up slightly from the last Versus show (681,000) headlined by Diego Sanchez and Martin Kampmann.

But those ratings are down significantly from the UFC debut on Versus (1.24 million), and even the second card on the network (991,000), which you’ll need to look up before you can remember anything other than Jon Jones was on it and he steamrolled somebody.

Still can’t touch those clowns on the networks, though…

The ratings reports are in, and it’s interesting (if you’re into numbers, equations, audience measurement, and assorted MMA nerditry).  We’re not particularly mathletic, so bear with us here…

UFC on Versus 4 drew 744,000 households, according to MMAWeekly, which is up slightly from the last Versus show (681,000) headlined by Diego Sanchez and Martin Kampmann.

But those ratings are down significantly from the UFC debut on Versus (1.24 million), and even the second card on the network (991,000), which you’ll need to look up before you can remember anything other than Jon Jones was on it and he steamrolled somebody.

To recap: UFC broadcasts on the Versus network draw inconsistent ratings, and there’s no clear relationship between the fighters on the card and the level of interest from viewers.

But wait, the plot thickens:  remember when we told you that Spike was planning a little UFC action of their own?  Well, they went through with it, airing Nate the Great all effing day (man, we bet Dana White is really tired of hearing about this Nate Marquardt guy) and finishing it off with a rebroadcast of UFC Fight Night 22, which was headlined by Marquardt’s bizarre bout with Rousimar Palhares.

You ready for this?  The Spike rebroadcast pulled 793,000 viewers, which (according to some quick math on this Taco Bell wrapper) is greater than (>) the 744,000 reported for a live event that hadn’t already happened.  Even figuring in that Spike is in more homes (about 99 million) than Versus (75 million), that’s just wacky.

Lesson learned:  when you have an established audience, identity, and timeslot, you’re halfway home.  A network can air a year-old fight card and still get eyeballs and advertisers as long as people expect that network to have the programming.  Meanwhile, out in the cable hinterlands, you can put on a live event with a fair amount of drama and still only draw even with your new BFF’s ex.

Ok, sorry for all the words and numbers.  As a consolation, here’s a picture of the human soul.  It’s the luminous body you see flying out of Pat Barry’s head when Kongo decked him into a short time traveling session.  Props to Ms Tracy Lee for catching this rarely-seen phenomenon.

[RX]