Roland Delorme vs. Alex Caceres Added to UFC 165 in Toronto

A bantamweight fight between Roland Delorme and Alex Caceres has been scheduled for UFC 165, which will take place this September 21 (H/T MMA Junkie for reporting the announcement). The matchup is a very tantalizing one, not because it is particularly …

A bantamweight fight between Roland Delorme and Alex Caceres has been scheduled for UFC 165, which will take place this September 21 (H/T MMA Junkie for reporting the announcement). The matchup is a very tantalizing one, not because it is particularly meaningful in the scope of the UFC bantamweight title picture, but because both Delorme […]

Matt Hamill Returns to the Octagon at UFC 152 in Toronto

After one year out of the Octagon, Matt Hamill has decided to return to the UFC, and will make his return at UFC 152 in Toronto, Canada. Hamill will face Roger Hollett, who is 13-3 with 11 finishes and will be making his UFC debut. Hamill was last seen…

After one year out of the Octagon, Matt Hamill has decided to return to the UFC, and will make his return at UFC 152 in Toronto, Canada. Hamill will face Roger Hollett, who is 13-3 with 11 finishes and will be making his UFC debut. Hamill was last seen in the Octagon at UFC 133, […]

Dana White Reports That BJ Penn vs. Rory MacDonald Targeted for Toronto

The rumored return of BJ Penn is one step closer to becoming a reality says UFC President Dana White. White confirmed at the UFC on FX 3 press conference that Joe Silva will be speaking with Penn this evening about a proposed bout with Rory MacDonald. …

The rumored return of BJ Penn is one step closer to becoming a reality says UFC President Dana White. White confirmed at the UFC on FX 3 press conference that Joe Silva will be speaking with Penn this evening about a proposed bout with Rory MacDonald. The bout is targeted for UFC 152 in Toronto […]

Damage Control: Four Explanations for Why UFC 140 Hasn’t Sold Out Yet


(*crickets*)

From the Toronto Sun via BloodyElbow:

Just eight months after 55,000 fight fans filled the Rogers Centre for the mixed martial arts company’s first ever Ontario show, Toronto will host UFC 140 on Saturday night. The fanfare for the event has paled in comparison to last April’s spectacle when the city had been buzzing for months about UFC 129, which was headlined by Canada’s own Georges St. Pierre. But this time around, it is being held at the much smaller Air Canada Centre…Despite the great line-up, there’s been little hoopla over the city’s second ever UFC event, which still has tickets available.

What the hell happened, Toronto? How did you go from a record-destroying immediate sellout in April to a “Good seats still available!” situation in December? On the surface, it doesn’t make much sense. So let’s throw some excuses around…


(*crickets*)

From the Toronto Sun via BloodyElbow:

Just eight months after 55,000 fight fans filled the Rogers Centre for the mixed martial arts company’s first ever Ontario show, Toronto will host UFC 140 on Saturday night. The fanfare for the event has paled in comparison to last April’s spectacle when the city had been buzzing for months about UFC 129, which was headlined by Canada’s own Georges St. Pierre. But this time around, it is being held at the much smaller Air Canada Centre…Despite the great line-up, there’s been little hoopla over the city’s second ever UFC event, which still has tickets available.

What the hell happened, Toronto? How did you go from a record-destroying immediate sellout in April to a “Good seats still available!” situation in December? On the surface, it doesn’t make much sense. So let’s throw some excuses around…

Canada’s interest in MMA is about 90% dependent on Georges St. Pierre. Make no mistake, Canadians are rabid MMA fans when GSP is on the card. When he’s not, only the hardcore fans show up. In that sense, Canada is no different than any other country in the world. When an athlete from your part of the globe is dominating a high-profile international sporting competition, you pay attention. Think about how apeshit Filipinos go for Manny Pacquiao. Would they be known as a nation of boxing fans without him? And do you really think I would have watched one minute of women’s soccer this year if not for Hope Solo?

UFC 129 had novelty factor. UFC 140 does not. The April show marked the UFC’s first visit to Toronto after the sport was Ontario legalized the sport in 2010, and the crowd was packed with locals who just wanted to see what all the fuss was about. Well, they saw it, and now they don’t have to see it again.

The card’s just weaker this time. If you’re Canadian, you could certainly make this argument. UFC 129 didn’t just feature GSP vs. Jake Shields, but also another Canadian (Mark Hominick) challenging for the UFC featherweight title, plus Canadian fighters battling American fighters in the first eight fights on the card, and Randy Couture’s farewell appearance. By comparison, UFC 140 doesn’t have a single Canadian on the poster. The biggest native stars on Saturday night will be Hominick and Claude Patrick, who will be leading off the main card in bouts against Chan Sung Jung and Brian Ebersole, respectively. Good matchups? Sure. Good enough to convince 16,000+ people to pay for seats? Apparently not.

The UFC can’t promote every card like it’s a blockbuster. In a way, UFC 129 was a once-in-a-lifetime moment, and it’s unfair to compare “Jones vs. Machida” to “St-Pierre vs. Shields.” But this conspicuous lack of local excitement might be part of a larger trend. As the promotion loads its schedule to ever-busier levels, breaks into new markets (or back into old markets), and juggles live broadcasts on pay-per-view, FOX, FX, and FUEL, they will no longer be able to spend a lot of time promoting each individual show. UFC 140 might be a victim of the UFC’s success, or at least its current state of frantic forward motion. Plus, Dana and the gang are still hung over from their holiday party with Snoop Dogg. Did you really expect anything to get done this week?

(BG)

UFC Holds ‘Community Works’ Event in Toronto for Youth and Reveal Plans to Implement Anti-Bullying Program in Canada

(Video courtesy of YouTube/ BlahBlahBlah2145)

While in attendance at the UFC press conference in which the promotion announced announced that it would be making it’s long-awaited debut in Ontario last year, I asked the company’s newly-appointed Canadian director of operations, Tom Wright, whether or not there were plans to implement any community-based programs such as in-school anti-bullying initiatives. Although it was early in his tenure, Wright told me that it was definitely something that they would be looking at and that programs such as these were some of the most rewarding he experienced as the head of the Canadian Football League Commissioner.

It’s been 19 months since Wright was hired and Zuffa announced this week that it’s planning on working with local schools in the Greater Toronto Area, where it’s Canadian branch is located, to implement a mentoring program for youth who have experienced bullying. Though it’s too early to tell, there are indications that a regular stream of fighters could speak to Toronto kids about their own experiences with bullying as youth, teachers and parents and if all goes well, it could become a implemented in schools across the country.


(Video courtesy of YouTube/ BlahBlahBlah2145)

While in attendance at the UFC press conference in which the promotion announced announced that it would be making it’s long-awaited debut in Ontario last year, I asked the company’s newly-appointed Canadian director of operations, Tom Wright, whether or not there were plans to implement any community-based programs such as in-school anti-bullying initiatives. Although it was early in his tenure, Wright told me that it was definitely something that they would be looking at and that programs such as these were some of the most rewarding he experienced as the head of the Canadian Football League Commissioner.

It’s been 19 months since Wright was hired and Zuffa announced this week that it’s planning on working with local schools in the Greater Toronto Area, where it’s Canadian branch is located, to implement a mentoring program for youth who have experienced bullying. Though it’s too early to tell, there are indications that a regular stream of fighters could speak to Toronto kids about their own experiences with bullying as youth, teachers and parents and if all goes well, it could become a implemented in schools across the country.

Ahead of this weekend’s UFC 140 event in the city, the UFC, in conjunction with the Toronto Police Services held a special event today at Saturday’s venue featuring some local fighters like Mark Hominick, Sean Pierson and Sam Stout and American fighters like bantamweight champion, Dominick Cruz and ex-NFL player-turned UFC heavyweight Matt Mitrione.

During the two-hour event, which wrapped up minutes ago, students listened to short speeches by the fighters about their own trials and tribulations with bullying growing up and were given an opportunity during a Q&A period to ask the fighters questions.

Critics of the sport have been vocal of their opposition to having fighters who punch, kick and choke their opponents for a living into the schools to tell kids to not do what they do outside of competition. Ironically, the same critics have been mostly silent about local boxing legend George Chuvalo and former Toronto Argonaut Mike “Pinball” Clemons visiting schools dozens of times every year.

Toronto City Councillor Doug Ford, whose brother Rob is the city’s mayor, told reporters over the weekend that he supported the initiative and that he hoped the city would embrace the program that will help at-risk youth, but his comments were met with a furor by his fellow municipal politicians who don’t agree with the partnership with schools in the city, even if bullying is a real epidemic there.

The question is, does fighting for a living actually make a person less credible when it comes to talking to kids about bullying?

Leave your thoughts in the comment section.

UFC 140 Press Conference: Dana White, Jon Jones and Lyoto Machida in Toronto

Toronto is primed and ready for the UFC to return on December 10th with light-heavyweight champion Jon Jones defending his title against the world-class and elusive Brazilian Lyoto Machida. It will be the 2011 encore for the UFC north of the border as …

Toronto is primed and ready for the UFC to return on December 10th with light-heavyweight champion Jon Jones defending his title against the world-class and elusive Brazilian Lyoto Machida. It will be the 2011 encore for the UFC north of the border as it debuted in April with an incredible show both inside the cage […]

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UFC 140 Press Conference: Dana White, Jon Jones and Lyoto Machida in Toronto