(Dana wasn’t kidding when he said he was going to shut down the Internet.)
As part of its ongoing effort to snuff out the unauthorized and illegal use of its intellectual property, the UFC’s parent company, Zuffa LLC. has issued a cease and desist letter to popular web search portal Google.com, ordering that it stop linking to websites that offer illegal UFC pay-per-view streams and archived fight footage.
The move however could backfire on the UFC for at least the time being while Google’s legal team decides what to do, as the letter lists all of the sites that host the streams and videos, providing potential pirates with the means to steal from the company.
The question is, what steps will Zuffa’s legal department take next?
According to sources I’ve spoken to, the company has recently begun issuing similar letters to websites that use unlicensed copies of Getty Image photos from the UFC website, regardless of whether or not attribution is given. A likely next step could be to order Google to stop linking to sites guilty of the infraction.
I’m not a proponent of piracy in any way shape or form, but if Zuffa takes legal action against Google and the search engine counters by removing all search terms relating to the UFC and it’s fighters, it wouldn’t be great for the company.
The letter, courtesy of chillingeffects.com, is after the jump: