("I know, dude. Twins. We’re feeling pretty fucking blessed right now.")
The UFC sent out a short but provocative notice to members of the press earlier today, declaring that UFC President Dana White will make a "major announcement" during a media conference call this Thursday at 10:00 a.m. PT / 1:00 p.m. ET. And that’s pretty much it; no hints as to the nature of this announcement were given whatsoever. Which means that, being responsible bloggers, it is now time to speculate wildly.
In a broadcastingcable.com interview published yesterday, White was pressed on his company’s upcoming television strategy, to which he responded "we are working on a couple moves now and should be in a billion homes around the world in the next couple months." A billion, you guys. Though he wouldn’t share details, he promised that the UFC would be on network television for the first time in 2011 — maybe on Fox, maybe on NBC, maybe both — and that the UFC could start its own network "within the next couple years."