UFC-Reebok Uniform Deal: Social Media Reacts to New Uniform Kits

For the first time, UFC officials unveiled Tuesday what their fighters will wear as part of the company’s apparel deal with Reebok.
The new uniform kits drew mixed reviews on social media.
Like it or not, the three different kits are what fig…

For the first time, UFC officials unveiled Tuesday what their fighters will wear as part of the company’s apparel deal with Reebok.

The new uniform kits drew mixed reviews on social media.

Like it or not, the three different kits are what fighters will be required to wear as part of the deal, which has been widely criticized for potentially reducing fighter income.

Perhaps that fact played into the perceptions of the uniforms themselves. In any case, response was pretty varied and—hope you’re sitting down—not always nice.

The three kits are a “country” kit, a “universal” kit and a “champion” kit, all of which bear the same fundamental characteristics, such as the UFC and Reebok logos and the fighter names on the back of the jersey. 

The UFC and Reebok were, not surprisingly, very enthusiastic about their own offerings, as were the fighters on hand in New York on Tuesday to help model the kits. 

Unfortunately, though, the rollout was not without hiccups, including some embarrassing name misspellings that fighters and others quickly noticed. One of those was lightweight contender Gilbert Melendez, who mocked a misspelling of his name in a since-deleted tweet.

Other reaction was mixed across the Twittersphere.

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