Hardcore UFC fans know that the Ultimate Fighting Championship has changed drastically in the last 10 years.
Not only is MMA now a mainstream sport, but the look and style of the UFC’s promotion materials have slowly evolved from bright neon-colored fight posters to stylish TV commercials and YouTube videos. Even though mixed martial arts will never really shake elements like heavy metal and cheesy voice-overs, it is a welcomed change.
Still, it is fun to remember the UFC’s past style—one can’t help but laugh at Zuffa’s most recent YouTube masterpiece, “SATURDAY, SATURDAY, SATURDAY!” to see that the promotion’s marketing department is, as usual, amazingly on-point.
Before the big heavyweight bash this weekend, let’s take a look at some of the UFC’s most memorable “fan made” and official viral videos, from their most recent work to trailers from a few years ago.