This years E3 (Electronic Entertainment Expo) was a little light on the breaking news. There was no mention of the next XBOX or Playstation, and the new Nintendo just reiterated the details that most of us already knew about.
During EA’s conference, there was one bit of news that shook up the gaming and MMA community. EA had acquired the rights to the UFC for use in their video games.
THQ had produced the first three UFC games, but was forced to sell the UFC license because they were losing money on the franchise. Their latest effort, UFC Undisputed 3, had only shipped 1.2 million copies.
Many people had written off EA getting the UFC license due in large part to the relationship (or lack thereof) Dana White has had with the gaming giant. In early 2010, he proclaimed that EA Sports “sucks” in what was one of his many derogatory statements he has made about the company over the years.
Now the two have come together in what will be a win-win situation for both companies. Here are five of the biggest reasons why.