The UFC is the envy of the combat sports world. Few, if any, companies have ever managed to monetize their audience quite the way the UFC has. When the promotion is at the top of its game, no one is better at convincing a fan to part with $55. In recent months, the UFC has […]
Anatomy of a Box Office Success: Can UFC 153 Score Big on Pay Per View?
The UFC is the envy of the combat sports world. Few, if any, companies have ever managed to monetize their audience quite the way the UFC has. When the promotion is at the top of its game, no one is better at convincing a fan to part with $55. In recen…