CM Punk’s Personality Will Be Bigger Key to UFC Success Than Fighting Skills

Both MMA and WWE fans eagerly anticipate CM Punk‘s UFC debut, but the build toward his first fight will have a larger bearing on his UFC future than the bout itself. Punk became one of the biggest stars in professional wrestling partially due to his elite in-ring ability, but even more so because of his […]

Both MMA and WWE fans eagerly anticipate CM Punk‘s UFC debut, but the build toward his first fight will have a larger bearing on his UFC future than the bout itself. Punk became one of the biggest stars in professional wrestling partially due to his elite in-ring ability, but even more so because of his […]

Fallon Fox: Transgender Fighter’s Success Putting Promoters in Awkward Spot

The controversy surrounding Fallon Fox was one of the biggest MMA-related stories of 2013. Of course, how could it not be? A male-to-female transgender was tearing up the regional women’s featherweight scene and was one of the star attractions in Florida’s Championship Fighting Alliance. While the coverage of Fox has faded in recent months, the story […]

The controversy surrounding Fallon Fox was one of the biggest MMA-related stories of 2013. Of course, how could it not be? A male-to-female transgender was tearing up the regional women’s featherweight scene and was one of the star attractions in Florida’s Championship Fighting Alliance. While the coverage of Fox has faded in recent months, the story […]

UFC Pulling out All the Stops to Ensure Success in Mexico City

The United States, Canada, Brazil, Sweden, Ireland, England, Japan, China, New Zealand, Germany, the United Arab Emirates, Singapore, Australia and now Mexico.  For the first time in 288 events, the UFC will finally make its way south of the border for UFC 180. Realizing what kind of a market awaits them, Dana White and friends are […]

The United States, Canada, Brazil, Sweden, Ireland, England, Japan, China, New Zealand, Germany, the United Arab Emirates, Singapore, Australia and now Mexico.  For the first time in 288 events, the UFC will finally make its way south of the border for UFC 180. Realizing what kind of a market awaits them, Dana White and friends are […]

UFC Fight Night 38: Shogun Rua and the Blurry Line Between Success and Failure

There is a moment at UFC Fight Night 38 when all Mauricio “Shogun” Rua’s dreams are about to come true. It’s late in the first round, and he’s defending a frenzied attack from Dan Henderson. A few seconds earlier, Henderson buckled his knees with a counter left hook and now has him backed against the […]

There is a moment at UFC Fight Night 38 when all Mauricio “Shogun” Rua’s dreams are about to come true. It’s late in the first round, and he’s defending a frenzied attack from Dan Henderson. A few seconds earlier, Henderson buckled his knees with a counter left hook and now has him backed against the […]

Danny Castillo Plotting Long-Term Success by Thinking About Life After Fighting

Life after fighting. It’s not a subject many MMA fighters like to even broach, much less discuss with great certainty, but at some point every athlete has to come to the end of their career. While most fighters point to the difficulty of giving up the rush of competition, there’s also the very real question […]

Life after fighting. It’s not a subject many MMA fighters like to even broach, much less discuss with great certainty, but at some point every athlete has to come to the end of their career. While most fighters point to the difficulty of giving up the rush of competition, there’s also the very real question […]

Anatomy of a Box Office Success: Can UFC 153 Score Big on Pay Per View?

The UFC is the envy of the combat sports world. Few, if any, companies have ever managed to monetize their audience quite the way the UFC has. When the promotion is at the top of its game, no one is better at convincing a fan to part with $55. In recen…

The UFC is the envy of the combat sports world. Few, if any, companies have ever managed to monetize their audience quite the way the UFC has. When the promotion is at the top of its game, no one is better at convincing a fan to part with $55. In recent months, the UFC has […]