Here’s the thing about marketing MMA. Those efforts are working to reach a lot of different demographics, OK. Teenage boys, for example. Also, 20-something men. Thirty-something men. Men who like boxing. Men who liked The Karate Kid. Men who like pro wrestling. Men who like violence. The list goes on forever. And the UFC is all like, everyone come under the tent, y’all! Room for everybody.
But I have an idea for how they can spread their tent even wider, if such a thing is possible. Why haven’t they courted the metro population? And what about the men who have jobs and wear, like, suits and neckerchiefs or what not. What about them? It’s an untapped vein of consumers is what it is.
So to bust open this market, I suggest the following fighters be included in Gentleman’s Quarterly magazine. Let their faces and haircuts and personal senses of style be your ticket to marketing paradise.